Spotted by Sena Çerçi

The production of a T-shirt consumes between 10,000 and 30,000 liters of water and means additional CO2 emissions of 3.6 kg. With a recycling process, only 5 to 10 percent of these quantities are used or produced! I:CO means a global commitment to our environment. The name I:CO stands for “I collect.” The system works by giving back the discarded clothing, shoes or accessories such as belts or bags to the places where they were bought. The customers deposit used textiles with them, and thus create space for new things. In exchange, customers receive a voucher with which they can immediately get money off a new purchase. Worldwide I:CO provides the infrastructure to ensure that the valuable raw materials from these old textiles enter a closed loop production cycle and remain there. From collection to recycling, consumer goods are recycled and put to a new use. In this way every consumer and every participating company is actively contributing to climate protection.