Divine Divas

Spotted by Mariana Amatullo

IDEO.org partnered with Marie Stopes International (MSI) in Zambia to design new family planning and reproductive health offerings that speak to the needs of young people. Divine Divas is a pop up teen nail salon that serves as a great setting for teenage girls to gather and get reproductive health information through casual conversation. The idea is that teenage girls are much more comfortable sharing their experiences, and asking questions while participating in fun social activities, like getting their nails done. "There is something special about looking down at your nails, not having any eye contact and throwing in a hard question wrapped inside superfluous comments." - Mariana Prieto, Product Designer