MAPUGUAQUÉN (meaning "the sound of the earth" in the language of the South American Mapuche people) is the world's first active sound system made of clay. They fuse the state-of-the-art in electronics and amplification with ancestral craft techniques, and thus reconcile in a sustainable way crafts and technology - two methods of production that since the industrial revolution have been moving apart. Their acoustics were developed by renowned engineers in Germany, while their design is inspired in traditional aesthetics and hand-made of noble and organic materials by master craftsmen from Nacimiento, Chile. Mapuguaquén is a product made by people, that combines past and present with a vision for the future.