We see insects as the easiest way to rapidly improve the quality and sustainability of our diet. Insect eating is not a new thing. 2 billion people eat insects as a part of their daily diet. But why are westerners missing out on such a delicacy? What’s the biggest challenge? The "Yuck" factor! Interestingly, young children have almost no problems swallowing insects. The average adult westerner, on the other hand, considers biting into a mealworm worthy of reality TV. We set up everything at SENS with one goal in mind, to overcome the cultural fear of insects. We want to focus on insect flour, starting with cricket flour, and communicate the nutritional, sustainability, and ethical benefits it has while demonstrating how tasty it can be. In 2013 FAO released a document called Edible Insects, which summarized all research that has ever been done on insect eating. They asked a question we are still figuring out the answer to today. Why is nobody eating insects here?