The idea to produce an all-natural chewing gum was born during a dinner party when Peter offered Morten a chewing gum. They were both regular ‘chewers’ and chewed gum several times a day, but it struck them that none of them actually knew what was inside a chewing gum. The greenish neon colored chewing gum was suddenly quite a stark contrast to the healthy organic meal they had just prepared and eaten, so they decided to investigate. After a few quick searches on their phones, they found out that conventional gum is made with a synthetic rubber base, which contains many of the same ingredients found in plastic bottles, glue and rubber tires. Not exactly something they wanted to keep chewing on. Surprised by their discovery, but not willing to give up on their chewing gum habits, they decided to make their own. More than a year later, and after countless of hours and failed attempts in the home kitchen, the recipes were finally perfected and True became a reality.