The world consumes 400% percent more clothing than 20 years ago. Cancer, asthma and neurological problems associated with chemicals used in apparel manufacturing are on the rise. The textile industry is responsible for 20% of the world’s total industrial water pollution and a full 30% of industrial air pollution in China. We have choices and those choices have an impact on the environment, the economy and all the people who are a part of the production process. A fashion e-commerce startup, zady.com believes in products with solid construction, the best materials, the lowest environmental footprint, the highest labor standards and timeless style, above all. It is addressing the impact of our wardrobes, it is building an awareness of what exists behind a label, it is providing a solution to right the wrongs of the fashion industry, and it is supporting a community of farmers, washers, dyers, millers, knitters and sewers with a deep-rooted belief in quality.