HOMELESS

Spotted by Sena Çerçi
DESCRIPTION

To raise awareness of the 93,000 homeless people all over the UK, ADOT.COM has launched a social campaign, highlighting the fact that homelessness is all around us but that no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights, aiming to raise money as well as awareness.