When we drink bottled water we throw away plastic, 80% of the bottles are not recycled. This act of consumerism reflects the society in which we live. The 90% of the cost of bottled water is because the bottle. To fabricate a PET bottle is necessary to use 10cl of petrol. Is recommend not to reuse the bottle; however it takes 700 years to decompose. Ooho! uses the culinary technique of sphereification, the water is encapsulated in a double gelatinous membrane. The technique consist into apply sodium alginate (E-401) from the brown algae and calcium chloride(E-509) in a concrete proportions in order to generate a gelification on the exterior of the liquid. The final package is simple, cheap (2ct/unit), resistant, hygienic, biodegradable and even eatable. Ooho! is licensed as creative commons so everyone could make them at their kitchen, modifying and innovating the “recipe”. From DIY to CIY (Cook It Yourself).